EXPERIENCE & TESTIMONIALS
DESKTOP: Full transcript of professional reference and participant's LinkedIn profile are provided beneath each quote
DESKTOP & MOBILE: Complete reference catalogue & corresponding information available via download, bottom of page.
Direct contact information available upon request.
Director of Marketing & Sales Strategy
As the Director of Marketing and Sales Strategy at Dissentient, I led the ambitious rebranding of Renegade Technology, reshaping it into a pioneer in the highly competitive cybersecurity and IT management sectors. I chose the name "Dissentient" to embody our mission of challenging and transforming industry norms. With full creative control, I crafted a dynamic branding and marketing strategy that aligns seamlessly with the sales strategies I developed. This integrated approach ensures that every marketing effort directly supports our sales goals, enhancing client engagement and boosting conversion rates.
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In addition to crafting these strategies, I also spearheaded the design and execution of a comprehensive sales strategy that complements our marketing efforts. I continue to oversee the development of our sales team, implementing strategic sales methodologies like MEDDIC and Challenger to ensure our outreach is as effective as possible. This leadership role involves not only setting the strategic direction but also continuously refining our tactics to maintain alignment with our evolving market and client needs.
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This innovative project, which I conceived and executed from the ground up, has not only revitalized Dissentient’s brand identity but also cemented its reputation as a client-focused leader in the cybersecurity space. Our tailored approach in both marketing and sales has set new standards in the industry, making our initiatives not just comprehensive but also exceptionally impactful, driving forward our mission and distinguishing Dissentient in a crowded market.
STRATEGIC LEADERSHIP | CYBER SECURITY & IT | SALES OPTIMIZATION | GO-TO-MARKET EXPERTISE
Strategic Enterprise Account Executive
Joining N2K, a frontrunner in transforming workforce insights into actionable intelligence, I was tasked with designing a new sales strategy for the Higher Education vertical. Tackling the challenge of breaking into the cyber security and IT certification training market head on, my creative problem-solving, resourcefulness, and tenacity enabled me to craft and implement a robust sales approach, leading to a significant influx of new business.
Drawing insights from the 2023 NICE conference, I designed an outbound campaign for cybersecurity & IT educators, enhancing N2K's content and reinforcing its standing in the educational community. This initiative, combined with my genuine commitment to client success, achieved record response rates. Beyond these efforts, I championed platform inclusivity, collaborating with experts to ensure ADA compliance. My time at N2K is marked by innovative solutions, deep-rooted client relationships, and a dedication to advancing the company's mission in the educational sector.
HIGHER EDUCATION | CYBER SECURITY & IT | CERTIFICATION TRAINING | WORKFORCE DEVELOPMENT
Patrick Mullan
"Devon is extremely hungry and hard working - constantly looking for new methods & approaches that will resonate with prospects and customers. [...] She has strong creativity and understands the value of pivoting and adjusting when needed."
Simone Petrella
"During Devon's time with us she demonstrated the utmost professionalism and a strong ability to connect with customers. She approached her assigned market with a level of rigor and attention to detail that allowed her to quickly work with her team to develop a go to market plan."
Shelby Ludtke
"Devon exemplifies everything you want in a strategic AE: she is innovative, articulate, bold, thoughtful, creative, and charismatic. [...] Her exceptional interpersonal skills, passion for customer advocacy, and command of technology make her a force to be reckoned with."
Senior Account Executive
At Hivebrite, a premier community engagement platform, I was brought on specifically to carve out a strategy for their SLED vertical, with a special emphasis on non-profits. My role demanded a blend of strategic foresight, deep understanding of the non-profit landscape, and effective communication. I tailored our approach, showcasing how Hivebrite could be a game-changer for member engagement within these organizations by converting their online activity into real world action.
By crafting resonant messaging, refining onboarding processes, and collaborating cross-functionally with our marketing and DevOps teams, I demonstrated adaptability and a keen sense of market dynamics. My efforts were pivotal in not only designing a robust strategy but also in driving Hivebrite's significant growth within the non-profit sector, underscoring my ability to translate vision into tangible results.
ONLINE COMMUNITY | NON-PROFIT | SLED | HIGHER EDUCATION | MEMBER ENGAGEMENT
Douglas Hoodack
"Devon's skillset added a unique dimension to our sales force, reflecting her commitment to driving results and her innate talent for building rapport. It was truly a pleasure to witness her dedication and enthusiasm, which undoubtedly contributed to our team's success."
Daniel Whitmoyer-Bush
"Her strong work ethic, attention to detail, and excellent communication skills were invaluable to our team's success. Moreover, Devon's positive attitude and collaborative nature made her a respected and beloved member of our sales team."
Lindsey Brown
"She wasn't just focused on numbers; she deeply cared about the non-profits she engaged with. Her dedication to understanding their unique needs and aligning Hivebrite's offerings to support their missions was evident in all her interactions."
Senior Account Executive
On FiscalNote's VoterVoice team, a premier digital advocacy platform tailored for associations, nonprofits, and advocacy groups, I spearheaded a transformative sales strategy by bundling associations regionally. This strategy reduced costs for individual state associations and significantly boosted our overall ARR. My grasp of political activism and community engagement enabled me to act as a consultative seller, unlocking access to regional chapters and addressing their unique engagement challenges.
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Internally, I was the driving force behind establishing structure and championing best sales practices. I introduced pivotal sales cadences and advocated for rigorous CRM hygiene, setting new standards within our Salesforce operations. My leadership not only enhanced outbound conversion rates but also fostered a culture of collaboration and excellence, consistently pushing our team beyond established benchmarks.
DIGITAL ADVOCACY | ASSOCIATIONS | NON-PROFIT | MEMBER MOBILIZATION | POLITICAL ACTIVISM
Samuel Meisenburg
"Devon earned customer trust by tirelessly advocating for the best product experience. [...] In these conversations, Devon was often the nexus of sales, product development, product ops, marketing, and client management."
Sherry Whitworth
"She caught on quickly to a new line of products and in a market that is niche and unfamiliar to most (public affairs and advocacy technology) [...] Spunky, unique and goal-oriented, Devon would be a good contributor and producer to customer-facing teams!"
Kelsey Olsen
"Working alongside her was an absolute delight - her vibrant personality, authenticity, and boundless energy created an environment that was both enjoyable and motivating. Devon's remarkable knack for taking on any challenge with unwavering determination and integrity stands out."
Madeleine Webber
"What truly stands out about Devon is her dual ability to be both a creative thinker and a diligent executor. She thrives when given creative freedom, consistently coming up with fresh approaches that benefit the team. Her drive and dedication are commendable, but it's her team spirit that truly sets her apart."
Associate Training Manager + Senior Account Executive
Starting my sales career at Yelp, I quickly emerged as a formidable force, earning the distinction of being the youngest tenured sales representative to earn the Associate Training Manager role in the DC office. My leadership prowess was evident as I overhauled onboarding processes, ensuring efficient team scaling, and actively collaborated with Yelp's executive board to craft a coherent training roadmap. My passion for mentorship was palpable, as I consistently sought to uplift and guide my team, leveraging skills in strategic communications, solution selling, and critical thinking.
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However, the challenges of the pandemic saw me transition back to a Senior Sales role, where my tenacity and adaptability shone even brighter. I consistently ranked in the top 5% of sales representatives, a testament to my robust sales process development and contract negotiation skills. My tenure at Yelp required a deep understanding of diverse local businesses, fostering in me a foundation of swift learning, genuine curiosity, and innovative problem-solving. This experience, combined with my expertise in digital strategy, B2B marketing, and client relations, has equipped me with a unique blend of leadership and sales acumen.
MARKETING & ADVERTISING | CONSULTIVE SELLING | DIGITAL STRATEGY | SALES TRAINING | LEADERSHIP
Andy Joss
"She is hardworking, tenacious, resilient and extremely coachable. In my time managing Devon, she was at her best when she had a clear goal in front of her. She had her sights set on a promotion to management at Yelp and I was always so impressed with her ability to work incredibly hard to earn it."
Katelin Hatfield
"She had an innate talent for identifying solutions to the unique challenges our clients presented and was known for her quick thinking and resourcefulness. Devon never wavered in her ability to both empathize with business owners while still maintaining control of the conversation and driving the call to close."
Chas Ellis
"I found Devon to be in the top 5% of sales reps within the DC office. This was not only due to her performance, but also her positive attitude towards her process and towards any customer. Devon was a massive asset to our director group, and added a wonderful spark of energy and joy to our office."